AI Tools for the Modern Communicator: Technology, Ethics and Future Trends, Part 2 (PRSA)
Go to the official page ↗Direct official link
What you'll learn
You apply the PRSA Code of Ethics to AI dilemmas, practice writing and refining prompts while watching for hallucinations, and weigh how regulation, content ownership and misinformation will shape PR work.
- Ethics update and the PRSA Code of Ethics
- Prompt writing and refinement
- Hallucinations and echo chambers
- Future of AI regulation and content ownership
Source: the provider's official page ↗
Is this right for you?
- Level
- Intermediate People with some experience who want to go further or prove what they know.
- What you get
- A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish.
- How you learn
- Online, self paced, about 1 hr.
- How to use it
- Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
- Why it's worth it
- Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will pay$300 and upUpfront cost. Full details below.
- Time
- About 1 hour 30 minutes (three modules of about 30 minutes).
- Before you start
- None stated.
- How you are tested
- Online, on demand video.
- Renewal
- None stated.
- Full cost details
- $300 for PRSA members, $450 for nonmembers (three modules). Parts 1 and 2 bundle $650 members, $895 nonmembers.
- Where it applies
- Online; US focus.
Checked at the source Oct 23, 2026
Sources and what we verified
PRSA program page: prices, three modules, certificate, 1.5 APR CEUs ↗What we verified: Page lists prices, three modules, a certificate of completion after all three, and 1.5 APR renewal CEUs including 0.5 in ethics.
Fees and eligibility can change. Confirm current terms with the issuer before you pay.
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