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Public Relations Society of America (PRSA)
Largest US professional association for public relations and communications; runs on demand courses and certificate programs.
Official website ↗AI Tools for the Modern Communicator: Technology, Ethics and Future Trends, Part 1 (PRSA)Public Relations Society of America (PRSA)You learn generative and predictive AI basics, how AI changes chatbots, content, analytics and crisis work in PR, which tools fit campaigns and media relations, and how bias, privacy and new laws affect your practice.Certificate$450 and up3 hrsAI Tools for the Modern Communicator: Technology, Ethics and Future Trends, Part 2 (PRSA)Public Relations Society of America (PRSA)You apply the PRSA Code of Ethics to AI dilemmas, practice writing and refining prompts while watching for hallucinations, and weigh how regulation, content ownership and misinformation will shape PR work.Certificate$300 and up1 hr