AI Tools for the Modern Communicator: Technology, Ethics and Future Trends, Part 1 (PRSA)
Go to the official page ↗Direct official link
What you'll learn
You learn generative and predictive AI basics, how AI changes chatbots, content, analytics and crisis work in PR, which tools fit campaigns and media relations, and how bias, privacy and new laws affect your practice.
- Introduction to AI
- AI in communication
- Understanding AI for PR professionals: tools and techniques
- Ethics in AI
- Regulation and the future of AI in PR practice
Source: the provider's official page ↗
Is this right for you?
- Level
- Beginner People new to this. You can start today with no experience.
- What you get
- A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish.
- How you learn
- Online, self paced, about 3 hrs.
- How to use it
- Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
- Why it's worth it
- Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will pay$450 and upUpfront cost. Full details below.
- Time
- About 3 hours 45 minutes (five modules of about 45 minutes).
- Before you start
- None stated; built for working PR professionals who need AI basics.
- How you are tested
- Online, on demand video.
- Renewal
- None stated.
- Full cost details
- $450 for PRSA members, $595 for nonmembers (five modules); single module $125 members, $200 nonmembers. Parts 1 and 2 bundle $650 members, $895 nonmembers.
- Where it applies
- Online; US focus with EU AI Act coverage.
Checked at the source Oct 23, 2026
Sources and what we verified
PRSA program page: prices, five modules, certificate after all modules, APR CEUs ↗PRSA PathLMS course listing: about 3 hours 45 minutes ↗What we verified: Page gives prices and a certificate of completion after viewing all five modules. It states APR renewal CEUs as both 3.0 and 2.5 total, so confirm with PRSA.
Fees and eligibility can change. Confirm current terms with the issuer before you pay.
Also listed for: AI for Writers, Editors and Translators