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HubSpot Social Media Marketing Certification

From HubSpot Academy

Go to the official page ↗Direct official link

What you'll learn

You learn to set SMART social goals, balance organic and paid posts, encourage user generated content, use social listening and social selling, and write a social media policy and crisis plan.

  • Social media strategy and budgeting
  • User generated content and social listening
  • Social selling
  • Platform fundamentals for marketing
  • Social media policy and crisis management

Source: the provider's official page ↗

Is this right for you?

Level
Intermediate People with some experience who want to go further or prove what they know.
What you get
A certification employers can verify, made for the top of your résumé and your LinkedIn profile. It costs nothing to take.
How you learn
Online, self paced, about 5 hrs.
How to use it
Put it at the top of your résumé and under Licenses and certifications on LinkedIn, with the verification link so hirers can confirm it in seconds. Name it in every application that uses this skill, and send it straight to recruiters and hiring managers.
Why it's worth it
HubSpot Elite Solutions Partners must hold at least 100 HubSpot certifications across their employees. Source ↗
What you will payNothingThe learning and the certification are free.
Time
About 5 hours (published)
Before you start
Free HubSpot Academy account. No prior experience required.
How you are tested
Online, self paced video lessons with an online certification exam
Renewal
Valid two years per HubSpot's validity list (listed as 'Social Media Marketing I'); renew by retaking the exam.
Full cost details
Free (free HubSpot Academy account). No exam or certificate fee stated.
Where it applies
Online; open to learners worldwide including the US. Industry vendor credential, not a license or academic credit.

Jobs asking for this

See live job postings that mention HubSpot Social Media Marketing Certification.

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Checked at the source Oct 13, 2026
Sources and what we verifiedHubSpot Academy certification overview: lists the certification, hours, and states certifications are completely free and online ↗HubSpot Knowledge Base: validity period of each HubSpot certification ↗

What we verified: Overview lists 'Social Media Marketing', 5 hours. Knowledge Base lists 'Social Media Marketing I' at two years; the match between the two names is an inference.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Marketing