Go straight to the source
HubSpot Academy
HubSpot's free online training with marketing, sales and software certifications.
Official website ↗HubSpot Inbound CertificationHubSpot AcademyYou learn the inbound method of attracting, engaging and delighting customers, how to map content to the buyer's journey, build buyer personas and think of growth as a flywheel rather than a funnel.CertificationFree3 hrsHubSpot Content Marketing CertificationHubSpot AcademyYou learn to build a repeatable content creation framework, plan a year of campaigns, write blog posts that rank on Google, organize topic clusters and pillar pages, repurpose and promote content, and measure what it delivers.CertificationFree8 hrsHubSpot Social Media Marketing CertificationHubSpot AcademyYou learn to set SMART social goals, balance organic and paid posts, encourage user generated content, use social listening and social selling, and write a social media policy and crisis plan.CertificationFree5 hrsHubSpot Digital Marketing CertificationHubSpot AcademyYou learn how consumer behavior shapes marketing, then practice omnichannel planning, social media strategy and advertising, email follow up and using AI tools with human oversight in your campaigns.CertificationFree3 hrsHubSpot Email Marketing CertificationHubSpot AcademyYou learn to segment contacts, set measurable campaign goals, write persuasive email copy, read open, click and bounce metrics, and keep lists healthy for deliverability while following CAN SPAM and GDPR rules.CertificationFreeSelf pacedHubSpot AEO Fundamentals CertificationHubSpot AcademyYou learn how answer engines choose and surface content, how buyer search behavior is changing, how to track visibility score, share of voice, sentiment and citation rate, and how to build an AEO strategy tied to business goals.CertificationFree2 hrsHubSpot Inbound Sales CertificationHubSpot AcademyYou learn the four stages of inbound sales, Identify, Connect, Explore and Advise, including enriching leads with CRM and website data, using trigger events and common connections for outreach, and qualifying with the CGP TCI BA framework.CertificationFree3 hrsHubSpot Sales Hub Software CertificationHubSpot AcademyYou learn to run your sales work inside HubSpot Sales Hub: find and qualify leads in the prospecting workspace, call and email prospects, move deals through stages, and build reports on pipeline and rep performance, then pass a 60 question exam.CertificationFree2 hrsHubSpot Service Hub Software CertificationHubSpot AcademyYou learn what each Service Hub tool does through lessons, hands on exercises and quizzes, covering tickets, the knowledge base, customer health scores and service reports, then take a 60 question exam showing you can set up and use Service Hub.CertificationFree2 hrsHubSpot Academy: AI for SalesHubSpot AcademyIn about 36 minutes you see where AI fits in the sales process: scoring and ranking leads, writing personalized outreach with email assistants, reviewing calls with conversation intelligence, and forecasting revenue with predictive tools.TrainingFree36 minHubSpot Academy: AI Driven Customer ServiceHubSpot AcademyYou look at rising ticket volumes and customer expectations, write an action plan for where AI helps your support team most, then practice in the Breeze help desk workspace with the customer agent and knowledge base agent.TrainingFree1 hrHubSpot Marketing AI Micro Internship ProgramHubSpot AcademyYou work in Marketing Hub and Content Hub to build a library of AI enabled and standard marketing assets, using Campaign Assistant, Content Assistant, Content Remix and Brand Voice for blogs, landing pages, emails and social posts.CertificateFree20 hrsAI Readiness Accelerator WorkshopHubSpot AcademyIn this live workshop you review your HubSpot portal's data, governance and infrastructure, rank the AI use cases with the most impact, and leave with an AI readiness roadmap tied to your business goals.CertificateFree3 hrs