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HubSpot AEO Fundamentals Certification

From HubSpot Academy

Go to the official page ↗Direct official link

What you'll learn

You learn how answer engines choose and surface content, how buyer search behavior is changing, how to track visibility score, share of voice, sentiment and citation rate, and how to build an AEO strategy tied to business goals.

  • How answer engines surface content
  • Changing buyer behavior in search
  • AEO metrics such as citation rate
  • Building an AEO strategy

Source: the provider's official page ↗

Is this right for you?

Level
Beginner People new to this. You can start today with no experience.
What you get
A certification employers can verify, made for the top of your résumé and your LinkedIn profile. It costs nothing to take.
How you learn
Online, self paced, about 2 hrs.
How to use it
Put it at the top of your résumé and under Licenses and certifications on LinkedIn, with the verification link so hirers can confirm it in seconds. Name it in every application that uses this skill, and send it straight to recruiters and hiring managers.
Why it's worth it
HubSpot Elite Solutions Partners must hold at least 100 HubSpot certifications across their employees. Source ↗
What you will payNothingThe learning and the certification are free.
Time
2 hr 20 min; 7 lessons, 19 videos (published)
Before you start
Free HubSpot Academy account. No prior experience required.
How you are tested
Online, self paced video lessons with an online certification exam
Renewal
Not stated on the course page.
Full cost details
Free (free HubSpot Academy account). No exam or certificate fee stated.
Where it applies
Online; open to learners worldwide including the US. Industry vendor credential, not a license or academic credit.

Jobs asking for this

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Checked at the source Oct 13, 2026
Sources and what we verifiedHubSpot Academy course page at the SEO training URL, now 'AEO Fundamentals', FREE Certification Course, 2 hr 20 min ↗HubSpot Academy certification overview: lists the certification, hours, and states certifications are completely free and online ↗HubSpot Knowledge Base: validity period of each HubSpot certification ↗

What we verified: The former SEO training URL now serves 'AEO Fundamentals' (slug aeo fundamentals certification en), labeled FREE Certification Course with a free Academy account. Validity is not stated; the Knowledge Base still lists an 'SEO' certification at one year and 'SEO II' at two years, but no current SEO course page was found.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Marketing