What you'll learn

You prepare for an AMA exam that tests broad marketing knowledge: setting marketing strategy, using research and data analytics, building pricing strategy, segmenting customers by behavior, and positioning products and services.

• Marketing strategy
• Marketing research and data analytics
• Pricing strategy
• Customer behavior and segmentation
• Product and services positioning

Source: the provider's official page ↗

Is this right for you?

Level

Intermediate People with some experience who want to go further or prove what they know.

What you get

A certification employers can verify, made for the top of your résumé and your LinkedIn profile.

How you learn

Online, self paced, about 3 hrs.

How to use it

Put it at the top of your résumé and under Licenses and certifications on LinkedIn, with the verification link so hirers can confirm it in seconds. Name it in every application that uses this skill, and send it straight to recruiters and hiring managers.

Why it's worth it

An industry certification hiring managers recognize by name. It instantly sets you apart from applicants who only claim AI skills, and it travels with you to every job you apply for.

Time

Exam: 150 multiple choice questions, 3 hours; learning program and exam access for one year

Before you start

No formal eligibility requirements. AMA recommends a bachelor's degree plus 4 years of marketing experience, a master's plus 2 years, or 5+ years of experience.

How you are tested

Online exam; 70% overall to pass

Renewal

AMA maintains PCM credentials through reported continuing education units; this page links to maintenance rules without stating the cycle (the AMA Content Marketing page states a three year CEU cycle for PCM).

Full cost details

Exam only: $249 AMA member, $349 non member. Prep course plus exam bundle: $749 member, $849 non member. Includes three attempts within one year.

Where it applies

US professional association credential; exam online.

Jobs asking for this

See live job postings that mention PCM.

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Earned this? Add it to LinkedIn and share it

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Tip: lead with what you did, not just the badge. Replace the line in brackets with something you built or improved using what you learned.

Your post edit it however you likeI just earned the AMA Professional Certified Marketer (PCM) in Marketing Management from American Marketing Association. [Add one thing you built, fixed or improved while preparing.] #AIMarketing #DigitalMarketing #AI #Certification #CareerGrowth

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Sources and what we verified

AMA PCM Marketing Management page: prices, exam format, eligibility ↗

What we verified: Prices, exam format and eligibility read from the AMA page. Renewal fees not stated.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Marketing