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Radio Advertising Bureau (RAB)
US trade association for broadcast radio sales and marketing; runs seller training, certifications and AI sales tools for member stations.
Official website ↗The AI Advantage for Radio Sales (RAB webinar series, on demand)Radio Advertising Bureau (RAB)You watch RAB demos of its own AI tools for radio sellers, from finding prospects with ProspectingPro to turning a client conversation into a custom spot script with CopyWrite, plus broadcaster examples of AI powered selling.TrainingVariesCertified Radio Marketing Consultant (CRMC), Radio Advertising BureauRadio Advertising Bureau (RAB)You build on basic radio selling with personal branding, advanced schedule building, new revenue ideas, negotiation and consumer marketing, so you can act as a marketing consultant to local advertisers.CertificationPrice not publishedSelf paced