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Evolving Methods in Market Research (UGA Principles Express course)

From University of Georgia Center for Continuing Education

Go to the official page ↗Direct official link

What you'll learn

You learn how generative and augmented AI, synthetic responses, social listening and behavioral data are changing market research, how to test new research tools, and how to prompt AI while staying a trusted advisor.

  • Generative and augmented AI in research
  • Synthetic responses and mitigation strategies
  • Social listening and behavioral big data
  • Testing and evaluating new research tools
  • Prompt engineering and the trusted advisor

Source: the provider's official page ↗

Is this right for you?

Level
Intermediate People with some experience who want to go further or prove what they know.
What you get
A verified digital badge you can share on LinkedIn in one click.
How you learn
Online, self paced, about 12 hrs.
How to use it
Share the badge to LinkedIn in one click, add its verification link to your résumé, and send it to recruiters as proof you can do this today.
Why it's worth it
Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will pay$359 and upUpfront cost. Full details below.
Time
12 hours (1.2 CEUs).
Before you start
None stated beyond enrollment; graded parts must be finished within 30 days of the welcome email.
How you are tested
Online, self paced, enroll any time, 30 day completion window.
Renewal
None stated.
Full cost details
$359 standard; $329 for members of listed associations including the Insights Association. One month extension $50.
Where it applies
Online and open to all; University of Georgia CEUs.
Checked at the source Oct 23, 2026
Sources and what we verifiedUGA Georgia Center program page: price, 12 hours, AI topics, digital badge, MRII and Insights Association ↗

What we verified: AI is one of several topics. The page refers to the course by two names (Evolving Methods in Market Research and Emerging Methods and the Future of Market Research).

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

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