Content Marketing Essentials for SEO and AI Search with Semrush
From Semrush Academy
Go to the official page ↗Direct official link
What you'll learn
You learn to plan content that ranks in search and AI answers, research keywords and topics, have the Content Toolkit's AI draft an SEO article in your brand voice, and tighten existing posts with the SEO Writing Assistant.
- Content strategy for SEO and AI search
- Keyword and content research
- AI article drafts with Content Toolkit
- Optimizing posts with SEO Writing Assistant
Source: the provider's official page ↗
Is this right for you?
- Level
- Beginner People new to this. You can start today with no experience.
- What you get
- A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish. It costs nothing to take.
- How you learn
- Online, self paced, about 69 min.
- How to use it
- Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
- Why it's worth it
- Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will payNothingThe learning and the certificate are free.
- Time
- 16 video lessons, about 69 minutes in total
- Before you start
- Free Semrush Academy account. Aimed at content creators, marketers and strategists.
- How you are tested
- Online, self paced video lessons
- Renewal
- None stated on the course page.
- Full cost details
- Free course and certificate (free Semrush Academy account). Using the Semrush tools shown may need a Semrush plan.
- Where it applies
- Online, worldwide. Vendor certificate, not academic credit.
Checked at the source Oct 21, 2026
Sources and what we verified
Course page: Enroll for free, 16 lessons, certificate, AI drafting in Content Toolkit (lesson 10), SEO Writing Assistant (lesson 14) ↗What we verified: Course page shows free enrollment and a Semrush Academy certificate; no exam mentioned. Total time summed from listed lesson lengths. Validity not stated on this page.
Fees and eligibility can change. Confirm current terms with the issuer before you pay.
Also listed for: AI for Content Creators