AI Search Operating System
From Semrush Academy
Go to the official page ↗Direct official link
What you'll learn
You learn to audit your brand across four layers of AI search visibility, present the findings to leadership, and turn them into KPIs, owners and a 90 day action plan your team can deliver.
- Four layers of brand visibility
- AI search audit for leadership buy in
- KPIs, ownership and reporting
- 90 day AI search action plan
- Leading cross functionally
Source: the provider's official page ↗
Is this right for you?
- Level
- Beginner People new to this. You can start today with no experience.
- What you get
- A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish. It costs nothing to take.
- How you learn
- Online, self paced, about 41 min.
- How to use it
- Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
- Why it's worth it
- Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will payNothingThe learning and the certificate are free.
- Time
- 10 lessons; about 41 minutes (published)
- Before you start
- Free Semrush Academy account. No prerequisites listed. Aimed at in house SEO leads, digital marketing managers and agency leaders. Up to three final exam attempts; retry after one month if all fail.
- How you are tested
- Online, self paced video lessons with a final exam
- Renewal
- Certificate valid one year from completion; retake to renew.
- Full cost details
- Free course, exam and certificate (free Semrush Academy account).
- Where it applies
- Online; open worldwide including the US. Vendor certificate, not academic credit.
Checked at the source Oct 13, 2026
Sources and what we verified
Course page: Enroll for free; lessons and certificate after final exam ↗Semrush Academy AI courses list: all courses free; courses labeled certification ↗Semrush Academy certification page: certifications completely free, three exam attempts, valid one year ↗What we verified: Course page and AI course list show free enrollment and a certificate after the exam; exam format and passing score not shown on the course page. Label review (Oct 13): a course that ends in a quiz or test, so we list it as a certificate of completion rather than a certification, whatever the issuer calls it.
Fees and eligibility can change. Confirm current terms with the issuer before you pay.
Also listed for: AI for Marketing