What you'll learn

You apply AI across an event's life: you research sites and vendors, build personas and marketing copy, set up chatbots, translation and session matchmaking for attendees, and use sentiment analysis and predictive analytics to improve the next event.

• AI risks, ethics, privacy and legal issues
• Strategy, planning, site selection and sourcing
• Event marketing with generative AI
• Chatbots, translation and AI matchmaking
• Sentiment analysis and predictive analytics

Source: the provider's official page ↗

Is this right for you?

Level

Intermediate People with some experience who want to go further or prove what they know.

What you get

A verified digital badge you can share on LinkedIn in one click.

How you learn

Online, self paced, about 365 days.

How to use it

Share the badge to LinkedIn in one click, add its verification link to your résumé, and send it to recruiters as proof you can do this today.

Why it's worth it

Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.

Time

7.5 continuing education units across 5 modules; 365 days of access.

Before you start

None required; PCMA recommends its Event and Meeting Management Fundamentals and Digital Event Strategist courses first.

How you are tested

Online, on demand prerecorded video modules. An instructor led cohort version (695 dollars) is also offered with set start dates.

Renewal

None stated.

Full cost details

595 dollars nonmember; 535.50 dollars for monthly PCMA Institute subscribers; 476 dollars for PCMA or CEMA members and annual subscribers.

Where it applies

Online and open internationally. Counts toward CMP continuing education because PCMA Institute is an Events Industry Council Preferred Provider.

Earned this? Add it to LinkedIn and share it

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Sources and what we verified

PCMA Institute on demand course page: prices, 7.5 CEUs, 5 modules, CMP credit ↗PCMA Institute facilitated version: 695 dollar price and start dates ↗PCMA Institute Credly badge: Enhancing Events with AI ↗

What we verified: Course page gives prices, module topics and CMP credit. A Credly badge issued by PCMA Institute for this course confirms a digital badge; earning criteria were not shown.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Hospitality, Travel and Events