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LinkedIn Marketing Strategy Certification

From LinkedIn Marketing Labs

Go to the official page ↗Direct official link

What you'll learn

You learn to plan full funnel marketing on LinkedIn, from building an organic presence to running brand awareness and lead generation campaigns inside a wider media plan, then prove it on a 60 question exam.

  • Full funnel marketing on LinkedIn
  • Building an organic presence
  • Campaigns with multiple objectives
  • Brand awareness campaigns
  • Lead generation campaigns

Source: the provider's official page ↗

Is this right for you?

Level
Intermediate People with some experience who want to go further or prove what they know.
What you get
A certification employers can verify, made for the top of your résumé and your LinkedIn profile. It costs nothing to take.
How you learn
Online, self paced, about 60 min.
How to use it
Put it at the top of your résumé and under Licenses and certifications on LinkedIn, with the verification link so hirers can confirm it in seconds. Name it in every application that uses this skill, and send it straight to recruiters and hiring managers.
Why it's worth it
Proof you can use the exact tools employers run every day, straight from the company that makes them. One of the strongest signals you can send for any role that uses this platform.
What you will payNothingThe learning and the certification are free.
Time
Exam: 60 questions in 60 minutes. Prep courses self paced.
Before you start
A LinkedIn profile. No prerequisites; optional prep courses and practice exam.
How you are tested
Online, self paced courses plus online exam; certificate can be added to your LinkedIn profile.
Renewal
Valid two years; retake the current exam to renew (renewal opens about 22 months after passing).
Full cost details
$0. LinkedIn FAQ: 'All content on Marketing Academy including self paced courses and certifications is free.'
Where it applies
Online, worldwide; offered in several languages.

Jobs asking for this

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Checked at the source Oct 13, 2026
Sources and what we verifiedLinkedIn Marketing Labs FAQ: all courses and certifications free; 60 questions in 60 minutes; 75% pass; 3 retakes; valid two years ↗LinkedIn Marketing Labs certifications catalog: four English certification exams, 60 min ↗

What we verified: Name from the Marketing Labs catalog; free status, format, 75% pass mark, and two year validity from the Marketing Labs FAQ. LinkedIn's site uses both 'Marketing Labs' and 'Marketing Academy'.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Marketing