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Google AI Tools for Journalists: Optimizing Editorial Workflow, Content Creation and Audience Engagement (Knight Center)

From Knight Center for Journalism in the Americas (University of Texas at Austin)

Go to the official page ↗Direct official link

What you'll learn

You practice prompting and responsible AI use, search document piles with Pinpoint and NotebookLM, create content with Google's generative AI, and look at ways AI can support a newsroom's business model.

  • AI, effective prompting and responsible use
  • Pinpoint and NotebookLM
  • Content creation with generative AI
  • Boosting the business model with AI

Source: the provider's official page ↗

Is this right for you?

Level
Beginner People new to this. You can start today with no experience.
What you get
Hands on skills you can use right away. No certificate, so the proof is what you do with it. It costs nothing to take.
How you learn
Online, self paced.
How to use it
Turn it into proof: use the skill on one real task at work, put the result on your résumé, and lead with that story in interviews.
Why it's worth it
Real skills you can put to work right away. Use them on the job, show the results, and you have a story that beats a stack of certificates.
What you will payLearning is freeNo free award is included. Any exam or certificate is a separate cost.
Time
Four week course; asynchronous, total hours not published
Before you start
Free journalismcourses.org account.
How you are tested
Online, asynchronous, no required live events
Renewal
None stated.
Full cost details
Free.
Where it applies
Online, worldwide.
Checked at the source Oct 23, 2026
Sources and what we verifiedKnight Center course page: with Google News Initiative, free, asynchronous, module list ↗

What we verified: Page lists four numbered modules plus an introduction. Certificate not mentioned.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Media, Audio and Entertainment, AI for Writers, Editors and Translators