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Adapting Hotel Content to AI Search: From SEO to AEO

From HSMAI Academy (Hospitality Sales and Marketing Association International)

Go to the official page ↗Direct official link

What you'll learn

You learn how AI search tools now answer travelers' hotel questions, how answer engine optimization differs from SEO, and you rework your hotel website, photos and video so AI tools find and recommend your property.

  • How AI is changing hotel search
  • The new booking funnel from search to booking
  • SEO versus AEO
  • Optimizing your hotel website for AI
  • Building an AI optimization roadmap

Source: the provider's official page ↗

Is this right for you?

Level
Intermediate People with some experience who want to go further or prove what they know.
What you get
A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish.
How you learn
Online, self paced, about 12 months.
How to use it
Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
Why it's worth it
Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will payPrice not publishedThe provider does not publish a price. Ask before you commit.
Time
Not published; self paced with 12 months of access. 6 CPD points.
Before you start
None stated.
How you are tested
Online, self paced: 5 videos, 2 custom GPTs, guides and quizzes.
Renewal
None stated.
Full cost details
99 dollars for HSMAI members; 199 dollars for nonmembers.
Where it applies
Online and open internationally.
Checked at the source Oct 23, 2026
Sources and what we verifiedHSMAI Academy course page: prices, modules, 6 CPD points, certification of completion ↗

What we verified: Prices, module list and certificate are on the official page. The page's listed outcomes describe benchmarking and appear copied from another course, so topics come from the module list.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Hospitality, Travel and Events