Google Analytics Certification
From Google Skillshop
Go to the official page ↗Direct official link
What you'll learn
You learn to set up a Google Analytics 4 property for a website or app, collect the data your business needs, use the reporting tools and connect Analytics with other Google products.
- Set up a property for a website or app
- Collect data and use reporting tools
- Key measurement features for marketing
- Connect Analytics with other products
Source: the provider's official page ↗
Is this right for you?
- Level
- Intermediate People with some experience who want to go further or prove what they know.
- What you get
- A certification employers can verify, made for the top of your résumé and your LinkedIn profile. It costs nothing to take.
- How you learn
- Online, self paced, about 90 min.
- How to use it
- Put it at the top of your résumé and under Licenses and certifications on LinkedIn, with the verification link so hirers can confirm it in seconds. Name it in every application that uses this skill, and send it straight to recruiters and hiring managers.
- Why it's worth it
- Proof you can use the exact tools employers run every day, straight from the company that makes them. One of the strongest signals you can send for any role that uses this platform.
What you will payNothingThe learning and the certification are free.
- Time
- Not published for the current GA4 exam; prep courses self paced. (Older Google Analytics IQ help page states 90 minutes and 80% pass.)
- Before you start
- Free Google account and Skillshop sign in. Recommended prep: GA courses 101, 102, 201, 301.
- How you are tested
- Online, self paced Skillshop courses plus online assessment.
- Renewal
- Skillshop certifications are valid one year from the date of certification; retake to renew.
- Full cost details
- $0. Analytics Academy courses on Skillshop are free e learning; Skillshop states foundational certifications are free and badges carry no charge.
- Where it applies
- Online, worldwide. Vendor credential.
Jobs asking for this
See live job postings that mention Google Analytics Certification.
Open to work?Join the free Open to Work list so hirers looking for this credential can find you. No phone number needed.
Join the listChecked at the source Oct 13, 2026
Sources and what we verified
Analytics Help: Skillshop courses 101/102/201/301 and the Google Analytics Certification ↗Analytics Help: Analytics Academy offers 4 free courses and a certification ↗Google Ads Help: Google Analytics IQ assessment (legacy page: 90 min, 80% pass, every 12 months) ↗Skillshop Help: Professional certifications; foundational certifications are free ↗Skillshop Help: digital badges at no charge; all Skillshop certifications valid one year ↗What we verified: Current name 'Google Analytics Certification' taken from Analytics Help. Exam length and pass mark for the GA4 version not shown on current pages; the 90 minute/80% figures come from a legacy 'Google Analytics IQ' help page and are noted only as background.
Fees and eligibility can change. Confirm current terms with the issuer before you pay.
Also listed for: AI for Marketing