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Google Ads Display Certification

From Google Skillshop

Covers planning and optimizing Google Display Network campaigns, audiences, and responsive display ads.

Go to the official page ↗Direct official link

Is this right for you?

Level
Intermediate People with some experience who want to go further or prove what they know.
What you get
A certification employers can verify, made for the top of your résumé and your LinkedIn profile. It costs nothing to take.
How you learn
Online, self paced, about 75 min.
How to use it
Put it at the top of your résumé and under Licenses and certifications on LinkedIn, with the verification link so hirers can confirm it in seconds. Name it in every application that uses this skill, and send it straight to recruiters and hiring managers.
Why it's worth it
Google Partner agencies need certified staff to keep their badge, including a certification in each product area where they spend. Source ↗
What you will payNothingThe learning and the certification are free.
Time
Assessment: 75 minutes, timed, cannot be paused. Prep courses self paced; hours not published.
Before you start
Free Google account and Skillshop sign in. No formal prerequisites; Google recommends hands on Google Ads experience. Pass mark 80%; failed attempts can be retaken after one day.
How you are tested
Online, self paced Skillshop courses plus an online unproctored assessment.
Renewal
Expires one year after certification; renew by retaking and passing the current assessment (recert window opens 30 days before expiry).
Full cost details
$0. Skillshop says foundational certifications are free and digital badges carry no charge. Requires only a free Google account.
Where it applies
Online, worldwide; available in multiple languages. Vendor credential, not a license.

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Checked at the source Oct 13, 2026
Sources and what we verifiedGoogle Ads Help: About Google Ads certifications (Search, Display, Video, Shopping, Apps; 80% pass, 75 min, one year) ↗Skillshop Google Ads hub: Search, Display, Measurement, Video, Shopping certification buttons ↗Skillshop Help: Professional certifications; foundational certifications are free ↗Skillshop Help: digital badges at no charge; all Skillshop certifications valid one year ↗

What we verified: Named on Google Ads Help, Partners Help, and the Skillshop Google Ads hub. Same assessment rules and free status as other foundational Google Ads certifications.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Marketing