Generative AI in Marketing (Emory University)
From Coursera
Go to the official page ↗Direct official link
What you'll learn
You see how generative AI is used in marketing work, watch it demonstrated, weigh the legal and brand risks it raises, and practice applying it at each stage of the purchase funnel, including display advertising.
- Generative AI in marketing
- Generative AI in action demonstration
- Brands and generative AI
- Legal considerations for brands
- Generative AI across the purchase funnel
Source: the provider's official page ↗
Is this right for you?
- Level
- Beginner People new to this. You can start today with no experience.
- What you get
- A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish.
- How you learn
- Online, self paced, about 14 hrs.
- How to use it
- Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
- Why it's worth it
- Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will paySee detailsUpfront cost. Full details below.
- Time
- About 14 hours (published module times)
- Before you start
- Coursera account.
- How you are tested
- Online, self paced
- Renewal
- None stated.
- Full cost details
- Free to enroll for limited access; course materials and certificate require purchasing the Certificate experience (price not shown); included with Coursera Plus.
- Where it applies
- Online; Coursera prices vary by country. Not academic credit.
Checked at the source Oct 13, 2026
Sources and what we verified
Coursera course page: Emory University, certificate experience purchase required ↗What we verified: Page says access to course materials requires the paid Certificate experience, so learning is not reliably free.
Fees and eligibility can change. Confirm current terms with the issuer before you pay.
Also listed for: AI for Marketing