Driving Customer Equity with AI (Emory University)
From Coursera
Go to the official page ↗Direct official link
What you'll learn
You learn to measure what customers are worth over time, then use AI and analytics to spend less acquiring them, target retention offers at the shoppers likely to leave, and automate those marketing actions.
- Customer equity
- Efficient customer acquisition
- Targeted retention efforts
- Automating marketing interventions
Source: the provider's official page ↗
Is this right for you?
- Level
- Intermediate People with some experience who want to go further or prove what they know.
- What you get
- A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish.
- How you learn
- Online, self paced, about 9 hrs.
- How to use it
- Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
- Why it's worth it
- Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will paySee detailsUpfront cost. Full details below.
- Time
- About 9 hours (published module times)
- Before you start
- Coursera account. Intermediate; some marketing experience expected.
- How you are tested
- Online, self paced
- Renewal
- None stated.
- Full cost details
- Free to enroll; the certificate requires purchasing the Certificate experience (price not shown); included with Coursera Plus; financial aid available.
- Where it applies
- Online; Coursera prices vary by country. Not academic credit.
Checked at the source Oct 23, 2026
Sources and what we verified
Coursera course page: Emory University, four modules, intermediate, certificate purchase ↗What we verified: Not retail specific; included for ecommerce specialists working on acquisition and repeat purchase. Classified paid to match other Coursera records.
Fees and eligibility can change. Confirm current terms with the issuer before you pay.
Also listed for: AI for Retail and Ecommerce