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Generative AI for Growth Marketing Specialization

From Coursera

Go to the official page ↗Direct official link

What you'll learn

You learn what generative AI is and how to write effective prompts, then build an AI powered growth marketing plan covering each stage of the customer journey and use AI insights to improve ROI.

  • Generative AI introduction and applications
  • Prompt engineering basics
  • AI driven growth marketing strategy
  • AI tactics across the customer journey

Source: the provider's official page ↗

Is this right for you?

Level
Beginner People new to this. You can start today with no experience.
What you get
A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish.
How you learn
Online, self paced, about 9 hrs.
How to use it
Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
Why it's worth it
Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will payPrice not publishedThe provider does not publish a price. Ask before you commit.
Time
3 courses (8, 10 and 9 hours); about 12 weeks at 4 hours a week (published)
Before you start
Coursera account and paid subscription.
How you are tested
Online, self paced
Renewal
None stated.
Full cost details
Coursera subscription required (price not shown on the page loaded); included with Coursera Plus; FAQ says it cannot be taken for free; financial aid may be available.
Where it applies
Online; Coursera prices vary by country. Certificate from Starweaver and IBM, not academic credit.
Checked at the source Oct 13, 2026
Sources and what we verifiedCoursera specialization page: Starweaver and IBM, 3 courses, cannot be taken for free ↗

What we verified: Exact monthly price not rendered on the page loaded. A free trial is not free access.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Marketing