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GenAI for Marketing and Customer Insights Specialization

From Coursera

Go to the official page ↗Direct official link

What you'll learn

Through 16 short courses you apply generative AI to marketing analytics, ChatGPT and Google Ads campaigns, customer journey maps, personalized emails, keyword research and customer insight work, while weighing ethics and bias.

  • GenAI for marketing analytics
  • Campaigns with ChatGPT and Google Ads AI
  • GenAI for customer journey mapping
  • Tailored customer emails and personas
  • GenAI ethics in marketing

Source: the provider's official page ↗

Is this right for you?

Level
Beginner People new to this. You can start today with no experience.
What you get
A certificate from a name employers know, ready to add to LinkedIn and your résumé the day you finish.
How you learn
Online, self paced, about 47 hrs.
How to use it
Add it to LinkedIn under Licenses and certifications, post it with one thing you learned, and name the exact skills on your résumé. Then bring it up in interviews and show how you use AI to get more done.
Why it's worth it
Fast, practical proof that you are ahead on AI. It shows initiative, gives you skills you can use the same day, and hands you something concrete to talk about with every hiring manager.
What you will payPrice not publishedThe provider does not publish a price. Ask before you commit.
Time
16 short courses, about 47 hours listed
Before you start
Coursera account and paid subscription.
How you are tested
Online, self paced
Renewal
None stated.
Full cost details
Coursera subscription required (price not shown on the page loaded); included with Coursera Plus; FAQ says it cannot be taken for free; financial aid may be available.
Where it applies
Online; Coursera prices vary by country. Not academic credit.
Checked at the source Oct 13, 2026
Sources and what we verifiedCoursera specialization page: 16 course series, shareable certificate, cannot be taken for free ↗

What we verified: Instructors include Starweaver; exact price not rendered.

Fees and eligibility can change. Confirm current terms with the issuer before you pay.

Also listed for: AI for Marketing