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AI for Sales

Prospect, research and follow up faster with AI in your CRM and sales tools.

Why it matters: 62% more pay. Jobs that ask for AI skills pay 62% more, on average, than the same jobs without them. (PwC Global AI Jobs Barometer, 2026)

Then make it count: a credential only pays off when employers see it. Once you earn one, add it to your résumé and LinkedIn, share it, and send it straight to recruiters and hiring managers. Join our Open to Work list so hirers looking for these skills can find you. Start with the free options below.

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BeginnerStart here. No experience needed.19
AI Fluency: Framework & FoundationsAnthropic AcademyYou learn the 4D framework of Delegation, Description, Discernment and Diligence for working with AI systems, plus how generative AI works, its capabilities and limits, and effective prompting techniques. A final assessment earns a certificate.CertificateFree4 hrsFree LinkedIn Learning AI courses with your library cardLinkedIn LearningYour library card gives you free access to more than 16,000 LinkedIn Learning courses taught by industry experts in seven languages, from basic computer literacy to the latest technologies, including AI learning content, with recommendations based on your skills.CertificateFree if eligibleMicrosoft Learn: Empower your workforce with Microsoft Copilot: Sales (module)Microsoft Learn / Microsoft CredentialsYou work through sales exercises in Microsoft 365 Copilot: research competitors with the Researcher agent, draft a proposal in Word, personalize outreach in Outlook, analyze past RFP data in Excel, and build an RFP response agent in Copilot Studio.CertificateFreeMicrosoft Learn: Use Dynamics 365 Copilot for Sales (learning path)Microsoft Learn / Microsoft CredentialsYou learn how Sales Agent in Microsoft Copilot brings Dynamics 365 Sales or Salesforce data into Outlook and Teams for meeting prep and CRM updates, and how to deploy and configure it, including CRM customization and AI settings.CertificateFreeOpenAI Academy: AI FoundationsOpenAI AcademyYou learn the core practices for using ChatGPT at work: writing stronger prompts, giving context, checking outputs and using AI responsibly, applied to drafting, summarizing, planning and meeting prep. Scoring 80% or higher on the assessment earns a badge.CertificateFree60 to 75 minHubSpot Academy: AI for SalesHubSpot AcademyIn about 36 minutes you see where AI fits in the sales process: scoring and ranking leads, writing personalized outreach with email assistants, reviewing calls with conversation intelligence, and forecasting revenue with predictive tools.TrainingFree36 minMicrosoft Learn: Get started with Microsoft 365 Copilot (learning path)Microsoft Learn / Microsoft CredentialsYou learn how Microsoft 365 Copilot works and how Microsoft approaches responsible AI, then use Copilot across Microsoft 365 apps to streamline communication and content creation. The last module covers best practices and ways to extend Copilot.TrainingFreeBecome an Agentblazer Champion 2026 (Trailhead trail)Salesforce TrailheadOver about 11 hours of free modules you learn AI, generative AI and LLM basics, write prompts with Prompt Builder, see how the Trust Layer protects data, and assemble a service agent in Agentforce Builder.CertificateFree to learn10 hrsTrailhead: Agentforce Sales: Drive Pipeline Efficiency (trail)Salesforce TrailheadIn about six hours of modules you configure Salesforce forecasting, build sales cadences in Sales Engagement, plan territories and map data in Salesforce Maps, connect Salesforce to Gmail and Outlook, and set up Conversation Intelligence to automate rep tasks.CertificateFree to learn6 hrsTrailhead: Agentforce Sales: Orchestrate Your Agentic Sales Operation (trail)Salesforce TrailheadAcross four modules you set up AI agents for prospecting and pipeline cleanup, configure Revenue Intelligence and Conversation Intelligence, manage commission plans and quotas in Salesforce Spiff, and build a Sales Coach agent for pitch practice.CertificateFree to learn10 hrsTrailhead: Optimize Lead Nurturing with Your AI Sales Agent (badge: Agents for Customer Engagement at Scale)Salesforce TrailheadYou learn how the Agentforce lead nurturing (SDR) agent works in Agentforce Sales, then enable Engagement, run the guided setup, configure Einstein Activity Capture and the agent's data, and activate it.CertificateFree to learn1 hrGoogle AI EssentialsGoogle Career CertificatesYou use generative AI tools to save time at work, pick the right tool for a task, and practice writing prompts, such as brainstorming content to promote a product in a conversational AI tool. You also learn to spot bias and avoid harm.Certificate$4910 hrsGoogle Prompting EssentialsGoogle Career CertificatesYou practice a five step prompting framework (task, context, references, evaluate, iterate) to draft text, summarize documents, fix spreadsheet formulas and build presentations. Later courses cover prompt chaining, chain of thought prompting and saving prompts for reuse.Certificate$4910 hrsAI for Sales Certificate Course (UT Austin McCombs, with Ziplines Education)Texas Executive Education, McCombs School of Business (University of Texas at Austin)Over five weeks you use tools like ChatGPT, Gamma, Hunter and Fireflies to research accounts, write cold outreach, turn call notes into follow ups, draft RFP responses, build an objection handling guide and set up agentic workflows with human checkpoints.Certificate$2,3005 weeksGenAI for Sales: Prospecting, Pitching, and Growth Specialization (Coursera)CourseraOver ten short courses you build AI tools for lead scoring and qualification, use Copilot in PowerPoint to create a sales pitch, draft proposals from AI research, design graphics in Canva, and analyze sales data and customer journeys with Claude.CertificatePrice not published35 hrsGenerative AI for Sales Professionals Specialization (IBM on Coursera)IBM (Professional Certificates on Coursera)Across three IBM courses you learn how generative AI works, practice prompt engineering techniques, and apply tools like ChatGPT across the sales funnel to personalize emails, write proposals and pitches, score leads and manage your pipeline.CertificatePrice not published30 hrsGenerative AI for Sales Professionals Specialization: Copilot for Sales (Microsoft on Coursera)Microsoft Learn / Microsoft CredentialsIn three hands on courses you practice using Microsoft Copilot for Sales to draft emails, manage meetings and retrieve knowledge, then enrich and segment customer data to find strong leads, and finally tune Copilot for forecasting and pipeline work.CertificatePrice not published20 hrsLearn About AI Features Certificate Course (LinkedIn Sales Navigator)LinkedIn Sales Solutions Learning CenterIn about 25 minutes of short videos you learn to use Sales Navigator Account IQ for one click account summaries, Lead IQ to prep first messages, and Message Assist to draft personalized InMail, then complete a short survey for the certificate.CertificateVaries25 minAI in GTM School (Pavilion)PavilionOver eight weekly live sessions you choose an AI stack, write prompts for GTM research and outreach, build simple tools and AI agents without code, automate workflows in Clay, and finish with a capstone presenting what you built.TrainingPrice not published8 weeks
IntermediateBuild on the basics. Some experience or a first certificate helps.7
Google Cloud Certified Generative AI LeaderGoogle Cloud Certification and Google SkillsYou learn how foundation models like Gemini, Imagen and Veo work, which Google Cloud offerings fit which business need, how grounding, RAG and prompting improve output, and how to plan secure, responsible gen AI projects.Certification$9990 minAWS Certified AI Practitioner (AIF C01)AWS Training and CertificationYou learn the core ideas behind AI, machine learning and generative AI on AWS, how foundation models are applied to business problems, and how to use these services responsibly and securely. Afterward you can pick the right AI approach for a use case.Certification$10090 minSalesforce Certified Agentforce SpecialistSalesforce TrailheadYou prove you can build Agentforce agents with topics, actions and Agent Script, write grounded prompt templates in Prompt Builder, use Data 360 retrievers, test in Testing Center, and deploy and monitor agents across channels like Slack and voice.Certification$100Microsoft Certified: AI Business Professional (Exam AB 730)Microsoft Learn / Microsoft CredentialsYou practice everyday work in Microsoft 365 Copilot: writing and saving prompts, using Notebooks and Copilot Pages, drafting in Word, Excel and PowerPoint, preparing meetings with Intelligent recap, and handing tasks to agents and Copilot Cowork.CertificationPrice not published45 minMicrosoft Certified: AI Transformation Leader (Exam AB 731)Microsoft Learn / Microsoft CredentialsYou learn to judge where generative AI adds business value, weigh token costs and ROI, match Microsoft 365 Copilot, Copilot Studio and Foundry Tools to use cases, and plan governance, an AI council and a champions program for adoption.CertificationPrice not published45 minSalesforce Certified Agentforce Sales ConsultantSalesforce TrailheadCredential for consultants who design and implement Sales Cloud (Agentforce Sales) solutions; formerly Sales Cloud Consultant.CertificationPrice not publishedZoomInfo Copilot CertificationZoomInfo UniversityYou learn to configure ZoomInfo Copilot, set up Target Accounts and Account Summaries, act on its AI insights, and use the integrated dialer for personalized outreach, then pass a test with 80% or higher to earn the Credly badge.CertificationVaries

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These are not AI training. They are the core credentials in this field that your AI skills build on, and many employers still ask for them.

HubSpot Inbound CertificationHubSpot AcademyYou learn the inbound method of attracting, engaging and delighting customers, how to map content to the buyer's journey, build buyer personas and think of growth as a flywheel rather than a funnel.CertificationFree3 hrsHubSpot Inbound Sales CertificationHubSpot AcademyYou learn the four stages of inbound sales, Identify, Connect, Explore and Advise, including enriching leads with CRM and website data, using trigger events and common connections for outreach, and qualifying with the CGP TCI BA framework.CertificationFree3 hrsHubSpot Sales Hub Software CertificationHubSpot AcademyYou learn to run your sales work inside HubSpot Sales Hub: find and qualify leads in the prospecting workspace, call and email prospects, move deals through stages, and build reports on pipeline and rep performance, then pass a 60 question exam.CertificationFree2 hrsSMEI Certified Sales Executive (CSE)Sales and Marketing Executives International (SMEI)You study sales management through an online course and e textbook covering sales strategy and channels, leadership and ethics, and building, training and motivating a sales force, then pass a 180 question, 3 hour exam with 75 percent or better.Certification$500 and upCertified Professional Sales Person (CPSP)National Association of Sales Professionals (NASP)NASP's entry level sales certification program covering sales process and prospecting. Not AI specific.Certificate$795LinkedIn Sales Navigator Best Practices Certificate CourseLinkedIn Sales Solutions Learning CenterThrough a short guide, six videos and an assessment, you learn to load your book of business into Sales Navigator, focus on top accounts, multithread deals, find the right buyers, and act on alerts and customer insights.CertificateVaries30 min

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