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AI for Marketing

Use AI for content, ads, SEO and analytics, and prove it with marketing and AI credentials.

Why it matters: 62% more pay. Jobs that ask for AI skills pay 62% more, on average, than the same jobs without them. (PwC Global AI Jobs Barometer, 2026)

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HubSpot AEO Fundamentals CertificationHubSpot AcademyYou learn how answer engines choose and surface content, how buyer search behavior is changing, how to track visibility score, share of voice, sentiment and citation rate, and how to build an AEO strategy tied to business goals.CertificationFree2 hrs AI Essentials 2026 (Canva Design School)Canva Design SchoolYou learn to prompt Canva AI so it produces the designs, images and copy you picture, turn photos into video, plan social posts and briefs, and build interactive content without writing code.CertificateFree1 hr AI Fluency: Framework & FoundationsAnthropic AcademyYou learn the 4D framework of Delegation, Description, Discernment and Diligence for working with AI systems, plus how generative AI works, its capabilities and limits, and effective prompting techniques. A final assessment earns a certificate.CertificateFree4 hrs AI Readiness Accelerator WorkshopHubSpot AcademyIn this live workshop you review your HubSpot portal's data, governance and infrastructure, rank the AI use cases with the most impact, and leave with an AI readiness roadmap tied to your business goals.CertificateFree3 hrs AI Search Operating SystemSemrush AcademyYou learn to audit your brand across four layers of AI search visibility, present the findings to leadership, and turn them into KPIs, owners and a 90 day action plan your team can deliver.CertificateFree41 min AI Visibility Essentials with SemrushSemrush AcademyYou learn how AI search differs from classic SEO, then use Semrush to track prompts, measure your brand's share of voice in LLM answers, earn third party mentions and fix technical issues that block AI crawlers.CertificateFree1 hr Become an AI Powered MarketerSemrush AcademyYou learn how generative AI works and how to prompt it as a marketer, then use Semrush tools, Midjourney and Digital First AI for SEO, content, social, campaigns and strategy, and pass an exam for the certificate.CertificateFree1 hr Free LinkedIn Learning AI courses with your library cardLinkedIn LearningYour library card gives you free access to more than 16,000 LinkedIn Learning courses taught by industry experts in seven languages, from basic computer literacy to the latest technologies, including AI learning content, with recommendations based on your skills.CertificateFree if eligible HubSpot Marketing AI Micro Internship ProgramHubSpot AcademyYou work in Marketing Hub and Content Hub to build a library of AI enabled and standard marketing assets, using Campaign Assistant, Content Assistant, Content Remix and Brand Voice for blogs, landing pages, emails and social posts.CertificateFree20 hrs IBM SkillsBuild: Artificial Intelligence FundamentalsIBM SkillsBuildThrough IBM courses, quizzes and practice simulations you learn machine learning, deep learning, NLP, computer vision and chatbots, get a conceptual look at running a model in IBM Watson Studio, and explore AI ethics and AI careers.CertificateFree On Page SEO and AI Search Essentials with SemrushSemrush AcademyWorking on a sample store site, you write title tags, meta descriptions and H1s, fix alt text and broken links with Site Audit, build pillar pages and clusters, and format content so AI search and LLMs can cite it.CertificateFree1 hr OpenAI Academy: AI FoundationsOpenAI AcademyYou learn the core practices for using ChatGPT at work: writing stronger prompts, giving context, checking outputs and using AI responsibly, applied to drafting, summarizing, planning and meeting prep. Scoring 80% or higher on the assessment earns a badge.CertificateFree60 to 75 min Small Business B(AI)sics: Free AI Training for Small BusinessU.S. Chamber of Commerce FoundationYou learn basic AI terms and popular tools, how to write useful prompts, and how to apply AI with sample prompts across the functions of a small business, while keeping business data secure and using AI responsibly.CertificateFree30 min Generative AI in Marketing (Emory University)CourseraYou see how generative AI is used in marketing work, watch it demonstrated, weigh the legal and brand risks it raises, and practice applying it at each stage of the purchase funnel, including display advertising.CertificateSee details14 hrs Google AI EssentialsGoogle Career CertificatesYou use generative AI tools to save time at work, pick the right tool for a task, and practice writing prompts, such as brainstorming content to promote a product in a conversational AI tool. You also learn to spot bias and avoid harm.Certificate$4910 hrs Google AI Professional CertificateGoogle Career CertificatesAcross eight courses you use Gemini Deep Research, Gemini Notebook, Gemini Canvas and Google Sheets to research, write, create content and analyze data. You finish by vibe coding a web app in Google AI Studio and deploying it to approved users.CertificateVaries8 hrs Google Prompting EssentialsGoogle Career CertificatesYou practice a five step prompting framework (task, context, references, evaluate, iterate) to draft text, summarize documents, fix spreadsheet formulas and build presentations. Later courses cover prompt chaining, chain of thought prompting and saving prompts for reuse.Certificate$4910 hrs AI for Marketing Course Series (Professional Certificate for AI for Marketing)SmarterX AI Academy (Marketing AI Institute)Across five self paced courses, about 3.5 hours in total, you build a prioritized list of AI use cases for your marketing work, evaluate AI tools, and leave with a 30 day action plan.Certificate$499 and up3.5 hrs Piloting AI Course Series (Piloting AI Professional Certificate)SmarterX AI Academy (Marketing AI Institute)You learn frameworks for spotting AI pilot projects with high impact, building custom AI assistants, and leading an AI rollout that shows measurable business value.Certificate$499 and up3 hrs GenAI for Marketing and Customer Insights SpecializationCourseraThrough 16 short courses you apply generative AI to marketing analytics, ChatGPT and Google Ads campaigns, customer journey maps, personalized emails, keyword research and customer insight work, while weighing ethics and bias.CertificatePrice not published47 hrs Generative AI for Everyone (DeepLearning.AI)DeepLearning.AIYou learn how generative AI works and where it is used today, how it fits into software projects and techniques beyond prompting, and what it means for businesses and for society.CertificatePrice not published6 hrs Generative AI for Growth Marketing SpecializationCourseraYou learn what generative AI is and how to write effective prompts, then build an AI powered growth marketing plan covering each stage of the customer journey and use AI insights to improve ROI.CertificatePrice not published9 hrs Generative AI for Marketing Professionals Certificate (AMA and LinkedIn Learning)American Marketing AssociationOn this LinkedIn Learning path you practice prompt engineering, create authentic marketing content with AI, plan how to roll out AI strategically, and learn to use AI tools responsibly.CertificateVaries Transform Your Marketing with AI Workshop SeriesAmerican Marketing AssociationOver four live weekly sessions led by Will Francis, you use ChatGPT, Claude, Perplexity and Midjourney on real marketing problems, from research and planning to content creation and measuring results.CertificatePrice not published

IntermediateBuild on the basics. Some experience or a first certificate helps.6

AI Powered Performance Ads CertificationGoogle SkillshopCovers Google's AI driven campaign types and tools (such as Performance Max) for performance goals.CertificationFree75 min Google Cloud Certified Generative AI LeaderGoogle Cloud Certification and Google SkillsYou learn how foundation models like Gemini, Imagen and Veo work, which Google Cloud offerings fit which business need, how grounding, RAG and prompting improve output, and how to plan secure, responsible gen AI projects.Certification$9990 min AWS Certified AI Practitioner (AIF C01)AWS Training and CertificationYou learn the core ideas behind AI, machine learning and generative AI on AWS, how foundation models are applied to business problems, and how to use these services responsibly and securely. Afterward you can pick the right AI approach for a use case.Certification$10090 min Artificial Intelligence Governance Professional (AIGP)IAPP (International Association of Privacy Professionals)You study how to govern AI across its life cycle: the foundations of AI governance, the laws, standards and frameworks that apply, and how to oversee AI development and then its deployment and use, tested through case based questions.Certification$649 and up2.75 hrs Microsoft Certified: AI Business Professional (Exam AB 730)Microsoft Learn / Microsoft CredentialsYou practice everyday work in Microsoft 365 Copilot: writing and saving prompts, using Notebooks and Copilot Pages, drafting in Word, Excel and PowerPoint, preparing meetings with Intelligent recap, and handing tasks to agents and Copilot Cowork.CertificationPrice not published45 min Microsoft Certified: AI Transformation Leader (Exam AB 731)Microsoft Learn / Microsoft CredentialsYou learn to judge where generative AI adds business value, weigh token costs and ROI, match Microsoft 365 Copilot, Copilot Studio and Foundry Tools to use cases, and plan governance, an AI council and a champions program for adoption.CertificationPrice not published45 min

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These are not AI training. They are the core credentials in this field that your AI skills build on, and many employers still ask for them.

Amazon Ads Sponsored Ads CertificationAmazon Ads AcademyYou learn to plan and run Sponsored Products and Sponsored Brands campaigns on Amazon, check retail readiness, set bids, read sponsored ads reports and optimize campaigns using the Advertising console.CertificationFree60 to 90 min Google Ads Display CertificationGoogle SkillshopCovers planning and optimizing Google Display Network campaigns, audiences, and responsive display ads.CertificationFree75 min Google Ads Search CertificationGoogle SkillshopShows you can build and optimize Google Search campaigns, including keywords, bidding, and responsive search ads.CertificationFree75 min Google Ads Video CertificationGoogle SkillshopCovers YouTube and video campaign strategy, formats, and measurement in Google Ads.CertificationFree75 min Google Analytics CertificationGoogle SkillshopYou learn to set up a Google Analytics 4 property for a website or app, collect the data your business needs, use the reporting tools and connect Analytics with other Google products.CertificationFree90 min HubSpot Content Marketing CertificationHubSpot AcademyYou learn to build a repeatable content creation framework, plan a year of campaigns, write blog posts that rank on Google, organize topic clusters and pillar pages, repurpose and promote content, and measure what it delivers.CertificationFree8 hrs HubSpot Digital Marketing CertificationHubSpot AcademyYou learn how consumer behavior shapes marketing, then practice omnichannel planning, social media strategy and advertising, email follow up and using AI tools with human oversight in your campaigns.CertificationFree3 hrs HubSpot Email Marketing CertificationHubSpot AcademyYou learn to segment contacts, set measurable campaign goals, write persuasive email copy, read open, click and bounce metrics, and keep lists healthy for deliverability while following CAN SPAM and GDPR rules.CertificationFreeSelf paced HubSpot Inbound CertificationHubSpot AcademyYou learn the inbound method of attracting, engaging and delighting customers, how to map content to the buyer's journey, build buyer personas and think of growth as a flywheel rather than a funnel.CertificationFree3 hrs HubSpot Social Media Marketing CertificationHubSpot AcademyYou learn to set SMART social goals, balance organic and paid posts, encourage user generated content, use social listening and social selling, and write a social media policy and crisis plan.CertificationFree5 hrs Klaviyo Practitioner CertificateKlaviyo AcademyYou learn to set up Klaviyo account settings and integrations, create well designed marketing content, build automations and workflows, use K:Service features for customer experience, and lay the groundwork for reporting, then pass a 45 question exam.CertificationFree5 hrs LinkedIn Advertising Fundamentals CertificationLinkedIn Marketing LabsYou learn to build ad campaigns in LinkedIn Campaign Manager, choose audiences with LinkedIn ad targeting and adjust campaigns toward your advertising goals, then prove it on a 60 question exam.CertificationFree60 min LinkedIn Content and Creative Design CertificationLinkedIn Marketing LabsYou learn to set up a credible LinkedIn Page, keep a steady organic posting rhythm, read Page analytics, design creative that members engage with, and boost your best posts, tying organic and paid content to the funnel.CertificationFree60 min LinkedIn Marketing Strategy CertificationLinkedIn Marketing LabsYou learn to plan full funnel marketing on LinkedIn, from building an organic presence to running brand awareness and lead generation campaigns inside a wider media plan, then prove it on a 60 question exam.CertificationFree60 min Semrush SEO Crash Course with Brian DeanSemrush AcademyIn five short video lessons with Brian Dean, you learn how Google ranks websites, find untapped keywords, create content around them even without strong writing skills, build backlinks, and track your SEO results.CertificateFree51 min Meta Certified Digital Marketing AssociateMeta BlueprintYou learn to set up a business presence on Facebook, Instagram, Messenger and WhatsApp, then build campaigns in Meta Ads Manager by choosing objectives, audiences, placements and budgets, installing the Meta Pixel and reading results.Certification$99 Meta Certified Media Buying ProfessionalMeta BlueprintYou prove advanced skill buying ads on Facebook, Instagram and Messenger in exam 410 101, covering auction delivery, troubleshooting, targeting, reporting, KPI mapping, and testing the Meta pixel, SDK and offline conversions.Certification$150 AMA Professional Certified Marketer (PCM) in Content MarketingAmerican Marketing AssociationYou complete about 15 hours of self paced study with the Content Marketing Institute on content strategy, audience, storytelling and measurement, then pass a 100 question exam showing you can plan, produce and promote content.Certification$249 and up15 hrs AMA Professional Certified Marketer (PCM) in Marketing ManagementAmerican Marketing AssociationYou prepare for an AMA exam that tests broad marketing knowledge: setting marketing strategy, using research and data analytics, building pricing strategy, segmenting customers by behavior, and positioning products and services.Certification$249 and up3 hrs Digital Marketing Pro: DMI Certified Digital Marketing Professional + AMA PCM in Digital MarketingDigital Marketing InstituteYou study digital marketing in the era of AI, content, social media, SEO, paid search with Google Ads, email, website optimization, Google Analytics and strategy, earning both DMI's Certified Digital Marketing Professional and AMA's PCM in Digital Marketing.CertificationPrice not published22 hrs

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